My Manifesto

Every one of us deserves to win.

A good strategy increases the odds of winning significantly.

9 out of 10 strategies are useless Losing Strategies.

A world where Losing Strategies are rare and Winning Strategies are ubiquitous. Currently, it is the other way around.

To help business leaders make Winning Strategies.

I help leaders to create and deliver Winning Strategies by following the six simple steps of winning and the 33 timeless, universal guiding principles of strategy.

I will make everything as simple as possible but not simpler. As Winning Strategy is simple, I advocate for simple strategies.

I share insights and experiences, for free, in an easy-to-understand way. So that anyone can adopt and implement them.

I will only share insights that are proven by practice or tested by research. I will not share any suggestions which I haven’t applied before.

I call this approach the G.O.S.P.E.L. approach.

For smart CEOs who want to deliver a Winning Strategy, they can adopt the  G.O.S.P.E.L. approach, which is a simple, straightforward, and proven approach based on tested best practices and sound academic research.

Your Victory, i.e., you successfully overcome your challenges and achieve your goals.

You will feel empowered, knowing what goals to be achieved and how to do so.

You will feel confident knowing that implementing your Winning Strategy will lead to success.

You will feel secure, knowing the odds of failing are much lower when you have a Winning Strategy.

Your goal is clearly defined.

Your options are thoroughly explored.

Your strategy is sharply focused.  

Your action plans are faithfully aligned with your strategy.

Your execution is smooth and driven.

You are responding to changes via vigilant lookout.