In total, there are six principles and 33 subprinciples of strategy. Too many points to be remembered? Don’t worry. You can always refer back to this checklist.
Overall
1. Winning strategy is about G.O.S.P.E.L.
Key framework: GOSPEL
Principle #1: Define Your Goal Clearly
2. Always have a goal.
3. Be specific.
4. Be ambitious but realistic.
5. Be true to your desires and values.
6. Be committed.
Key framework: Quantitative Metrics of Goal.
Principle #2: Analyze Your Options Thoroughly
7. Consider all options.
8. Be fact-based and data-driven.
9. Analyze external factors.
10. Analyze internal factors.
11. Ensure the fit between internal and external factors.
12. Beware of analysis paralysis.
Key framework: How-Tree.
Principle #3: Formulate Your Strategy Smartly
13. The secret of strategy: sharp focus.
14. Define and understand your customers.
15. Offer a unique value proposition.
16. Leverage your strengths creatively.
17. Concentrate your resources and effort.
18. Create a reinforcing effect to strengthen over time.
19. Ensure a simple, easy-to-communicate strategy.
Key framework: Spear and Shield.
Principle #4: Develop Your Plan Faithfully
20. Design your company around the strategy.
21. Plan both the ‘soft’ and ‘hard’ initiatives.
22. Dump initiatives not derived from the strategy.
23. Prioritize, sequence, and pace the initiatives.
24. Be aware of the nature of plans.
25. Plan for uncertainties, risks, and opportunities.
Key framework: Value Chain.
Principle #5: Drive Your Execution Relentlessly
26. Ensure your execution is consistent with your strategy.
27. Run a systematic communication campaign.
28. Install a performance management system.
29. Get committed and capable people.
Key framework: Five Basics of Execution.
Principle #6: Look Out Vigilantly
31. Look out for the results.
32. Look out for constructive feedback.
33. Look out for changes.
Key framework: Pivoting Events.
Next time you encounter or develop a strategy, use the pointers above as a checklist to assess if the strategy is a winning strategy. As discussed in The G.O.S.P.E.L. of Strategy, a checklist is a simple but powerful way to ensure complex procedures are done correctly.
Now that you already have the checklist, there is only one thing that you must never forget: whatever you do, always have a Winning Strategy (i.e., the entire G.O.S.P.E.L.). Your winning strategy should be your First, Always, and Last.
Defining your winning strategy should be the first thing you do.
Always match what you do with your winning strategy.
Going against your winning strategy should be the last thing you do.
Continue to explore the secrets of Winning Strategy here.
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