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Compendium of 49 Most Useful KPIs for the Restaurant Sector

Writer's picture: Dr. MarvilanoDr. Marvilano

 

These KPIs help restaurants monitor and evaluate various aspects of their operations, customer behavior, and financial performance.

 

1.      Alcohol License Utilization Rate: The percentage of times a restaurant's alcohol license is utilized compared to the total available times.

 

2.      Average Check (Ticket) Size: The average amount spent by a customer per order or visit.

 

3.      Average Kitchen Space Utilization: The average efficiency of the restaurant's kitchen space in terms of preparing and serving food.

 

4.      Capacity Utilization Rate: The percentage of a restaurant's total seating capacity that is typically occupied during operating hours.

 

5.      Catering Sales as a Percentage of Total Sales: The proportion of total restaurant sales that come from catering services.

 

6.      Cost of Goods Sold (COGS) as a Percentage of Food Sales: The percentage of revenue spent on the cost of ingredients and materials compared to total food sales.

 

7.      Cover Rate: The number of guests served or covers provided in a specified period.

 

8.      Cross-Selling Success Rate: The percentage of customers who purchase additional items or upgrades beyond their initial order.

 

9.      Dine-In vs. Take-Out Sales: The ratio of sales from dine-in customers to sales from take-out orders.

 

10.  Drive-Thru Sales as a Percentage of Total Sales: The percentage of total sales generated through drive-thru transactions.

 

11.  Food and Beverage Costs as a Percentage of Revenue: The percentage of revenue used to cover the costs of both food and beverages.

 

12.  Food Cost Variance: The difference between the actual food cost and the expected or budgeted cost.

 

13.  Franchise Operating Margin: The profit margin at the franchise level, indicating the profitability of franchise-operated restaurants.

 

14.  Gift Card Redemption Rate: The percentage of issued gift cards that are redeemed by customers.

 

15.  Gluten-Free Menu Sales as a Percentage of Total Sales: The proportion of sales generated from gluten-free menu items compared to total sales.

 

16.  Gross Profit per Employee: The amount of gross profit generated per restaurant employee.

 

17.  Liquor Sales as a Percentage of Total Sales: The percentage of total sales attributed to the sales of alcoholic beverages.

 

18.  Loyalty Program Participation Rate: The percentage of customers enrolled in the restaurant's loyalty program compared to the total customer base.

 

19.  Menu Item Performance: Evaluation of the success or popularity of individual menu items.

 

20.  Menu Item Profitability: The profitability of each menu item, factoring in the cost of ingredients and selling price.

 

21.  Mobile App Sales as a Percentage of Total Sales: The percentage of total sales generated through the restaurant's mobile app.

 

22.  Number of Loyalty Program Members: The total count of customers enrolled in the restaurant's loyalty program.

 

23.  Off-Peak Sales as a Percentage of Total Sales: The percentage of total sales generated during off-peak hours.

 

24.  Peak Waiting Time: The average amount of time customers wait during peak business hours.

 

25.  Percentage of Bookings from Online Platforms: The proportion of reservations or bookings made through online platforms compared to total bookings.

 

26.  Percentage of Locally-Sourced Ingredients: The percentage of ingredients sourced locally in the restaurant's menu items.

 

27.  Percentage of Recyclable or Compostable Waste: The proportion of waste that is recyclable or compostable compared to total waste generated.

 

28.  Percentage of Sustainable or Fair Trade Products: The percentage of products used or sold by the restaurant that are sourced sustainably or through fair trade.

 

29.  Prep Time: The average time required to prepare a dish or meal.

 

30.  Rate of New Menu Item Adoption: The speed at which customers adopt and order new menu items after their introduction.

 

31.  Ratio of Corporate to Franchise Locations: The proportion of company-owned (corporate) restaurants to franchise-operated restaurants.

 

32.  Ratio of Front of House to Back of House Staff: The ratio of customer-facing staff to kitchen or back-of-house staff.

 

33.  Ratio of Indoor to Outdoor Seating: The proportion of indoor seating capacity to outdoor seating capacity.

 

34.  Ratio of Repeat to New Customers: The ratio of customers who are repeat visitors to those who are new to the restaurant.

 

35.  Reservation No-Shows as a Percentage of Total Reservations: The percentage of reservations made that result in customers not showing up.

 

36.  Restaurant Atmosphere Rating: Customer ratings or scores based on the overall atmosphere or ambiance of the restaurant.

 

37.  Restaurant-Level Operating Margin: The profit margin at the restaurant level, indicating the overall profitability of the restaurant.

 

38.  Revenue per Available Seat Hour (RevPASH): The revenue generated per available seat hour, indicating the efficiency of seat utilization.

 

39.  Sales by Daypart: The distribution of sales across different times of the day (e.g., breakfast, lunch, dinner).

 

40.  Same-Store Sales Growth (SSSG): The percentage growth in sales at existing or same-store locations, excluding sales from new openings.

 

41.  Seasonal Sales Fluctuation: The extent of sales variation based on seasonal factors.

 

42.  Seating Efficiency: The effectiveness of seating arrangements and turnover in utilizing available seating capacity.

 

43.  Self-Order Kiosk Sales as a Percentage of Total Sales: The percentage of total sales generated through self-order kiosks.

 

44.  Table Turnover Rate: The rate at which tables are cleared and made available for new customers.

 

45.  Time Spent per Dine-In Customer: The average duration a customer spends dining in the restaurant.

 

46.  Time to Serve: The average time taken to serve a customer from placing an order to receiving the meal.

 

47.  Tip Percentage: The average percentage of the bill that customers tip.

 

48.  Upselling Success Rate: The percentage of successful upsell attempts, where customers purchase additional or premium items.

 

49.  Vegan/Vegetarian Menu Sales as Percentage of Total Sales: The proportion of sales generated from vegan/vegetarian menu items compared to total sales.

 

 


 

 
 

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