These KPIs help retail businesses monitor and optimize various aspects of their operations, customer experience, and financial performance.
1. Average Discount Depth: The average percentage or amount of discount applied to products during promotions or sales.
2. Average Order Value (AOV) for E-commerce: The average monetary value of orders placed through the online store.
3. Average Time to Purchase: The average duration from initial customer interaction to the completion of a purchase.
4. Average Transaction Value (ATV): The average monetary value of a single transaction, considering multiple products or services.
5. Average Units per Transaction (UPT): The average number of units or items sold per transaction.
6. Bounce Rate (For E-commerce): The percentage of website visitors who navigate away from the site after viewing only one page.
7. Brand Awareness: The level of recognition and familiarity that consumers have with a retail brand.
8. Checkout Abandonment Rate (In-Store and Online): The percentage of customers who start the checkout process but do not complete the purchase.
9. Churn Rate: The rate at which customers stop buying from or interacting with a retail business.
10. Click-And-Collect Usage Rate: The percentage of customers who choose to buy online and pick up their purchases in-store.
11. Cost per Square Foot: The cost incurred for each square foot of retail space.
12. Cross-Selling and Upselling Rates: The percentage of customers who make additional or higher-value purchases based on cross-selling or upselling efforts.
13. Customer Engagement Rate: The level of interaction and involvement customers have with the retail brand.
14. Customer Lifetime Value (CLTV): The predicted total value a customer is expected to bring to the business over their entire relationship.
15. Customer Profitability Score: An evaluation of the profitability of individual customers based on their transactions and interactions.
16. Customer Retention Rate: The percentage of customers retained over a specific period, excluding new customer acquisitions.
17. Customer Satisfaction Score (CSAT): A metric measuring customer satisfaction based on their feedback and experiences.
18. Days Inventory Outstanding (DIO): The average number of days it takes for inventory to turn into sales.
19. Delivery On-Time Rate: The percentage of deliveries that are completed on or before the scheduled delivery time.
20. Dwell Time: The average amount of time customers spend inside a physical retail store.
21. E-commerce Cart Abandonment Rate: The percentage of online shoppers who add items to their cart but do not proceed to checkout.
22. Email Open and Click-Through Rates: The percentage of email recipients who open the email and click on links within it.
23. Footfall Conversion Rate: The percentage of in-store visitors who make a purchase.
24. Gift Card Redemption Rate: The percentage of issued gift cards that are redeemed by customers.
25. Gross Margin Return on Inventory Investment (GMROII): A financial metric measuring the profitability of inventory investments.
26. Inventory Turnover Ratio: The number of times inventory is sold or used within a specific period.
27. Loyalty Program Participation Rate: The percentage of customers enrolled in the retail loyalty program.
28. Market Share: The percentage of total market sales or revenue captured by a retail business.
29. Merchandise Return to Sales Ratio: The ratio of returned merchandise value to total sales.
30. Mobile Sales as a Percentage of Total Online Sales: The proportion of online sales conducted through mobile devices.
31. Net Promoter Score (NPS): A metric measuring customer loyalty and satisfaction based on the likelihood of recommending the brand.
32. Online Sales as a Percentage of Total Sales: The percentage of total sales generated through online channels.
33. Online Visits before Purchase: The average number of online visits a customer makes before making a purchase.
34. Online Visits to Purchase: The ratio of online visits to actual online purchases.
35. Percentage of Ethical or Sustainable Sales: The proportion of sales derived from products considered ethical or sustainable.
36. Percentage of Local vs. Non-local Sales: The percentage of sales from locally sourced products compared to non-local products.
37. Percentage of Sales from Promotions: The proportion of total sales generated through promotional activities.
38. Product Affinity: The likelihood that customers who purchase one product will also buy another related product.
39. Product Category Performance: The performance of different product categories in terms of sales, profitability, etc.
40. Product Return Rate: The percentage of products sold that are returned by customers.
41. Rate of Out-of-Stocks: The frequency at which products are out of stock and unavailable for purchase.
42. Rate of Sale (ROS): The speed at which products are sold within a specific period.
43. Repeat Customer Rate: The percentage of customers who make repeat purchases.
44. Retail Conversion Rate (Online and Offline): The percentage of total visitors to a retail location or website who make a purchase.
45. Retail Fulfillment Speed: The speed at which customer orders are fulfilled.
46. Revenue per Customer: The average revenue generated from each customer.
47. Sales per Employee: The average amount of sales generated by each employee.
48. Sales Per Square Foot: The amount of sales generated per square foot of retail space.
49. Same-Store Sales Growth (SSSG): The percentage growth in sales at existing or same-store locations, excluding sales from new openings.
50. Seasonal Sales Performance: The variation in sales performance based on seasonal factors.
51. Sell-Through Rate: The percentage of inventory that is sold compared to the total available.
52. Shrinkage Rate: The percentage of inventory that is lost or unaccounted for due to theft, damage, or other reasons.
53. Stock-Out Rate: The frequency at which products are out of stock.
54. Store Traffic Trend: The trend or pattern in the number of visitors to physical retail stores.
55. Window Conversion Rate: The percentage of passersby or window shoppers who enter the store and make a purchase.
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