Are You Looking to Reduce Costs in Your Business?
Online Course:
How to Cut Costs Smartly WITHOUT Destroying Your Growth Potential & Harm Employees' Morale.
Eliminating Unnecessary Expenses with Strategic Precision: Prepare to Revolutionize Your Cost-Cutting Approach.
Dear Executives,
In many instances, cost-cutting initiatives in companies have been marred by significant errors, as outlined in our whitepaper: 7 Fatal Mistakes to Avoid in Cost-Cutting.
One cannot approach cost-cutting in a haphazard manner, indiscriminately targeting all cost areas. This is detrimental to your company because some costs (whether you like it or not) are essential to your business. Some of the costs are even fundamental to your company's success. Cutting the wrong costs is analogous to self-sabotage.
Consider the following real-life scenarios:
-
A luxury brand compromised the quality of its materials to reduce costs (which jeopardized its brand value).
-
A sugar confectionery company slashed its impulse promotional budget (resulting in a significant decline in sales).
-
A tech company implemented massive layoffs to meet quarterly targets (leading to lost talent and competitive advantage).
-
A pharmaceutical company reduced its R&D and marketing budget due to misguided advice from consultants (enabling competitors to gain an edge).
-
A manufacturing company refusing to invest in strategic capital expenditures (saving pennies but losing dollars).
Unfortunately, many incompetent consultants often recommend across-the-board cost reductions without due consideration. They do so to inflate the savings they can claim. Following their advice might yield short-term cost reductions, but it can result in long-term chaos, leaving you in a worse position than before.
This is a key reason why many cost-cutting turnaround programs fail to endure. Recent statistics indicate that over 90% of such programs do not sustain their impact. Following an initial improvement, companies often find themselves struggling once more and end up seeking the services of these consultants again.
(as you can see, it's even an incentive for these consultants to ensure that the designed program fails in the near future. This cycle generates repeat business and recurring revenue for them.)
In sum, don't cut costs haphazardly because this kind of cost-cutting approach often leads to:
-
A decline in the company's competitive edge,
-
A hindrance to its growth prospects,
-
A negative impact on employee morale, and
-
A failure to create enduring results.
If you seek to:
-
Reduce costs without compromising your company's growth and employee morale,
-
Streamline costs while fostering growth and employee engagement,
-
Implement a successful and sustainable cost-cutting program,
Then, our 'Strategic Cost Optimization Course' provides the solution you require.
Here's why:
This course will guide you through the process of reducing costs by 20-50% while simultaneously fostering long-term growth and employee enthusiasm, all without the need for expensive consulting services.
This course offers numerous transformative benefits:
-
Significantly reduce costs.
-
Achieve sustained profit improvements.
-
Enhance your company's strategic positioning.
-
Accelerate your company's growth.
-
Motivate your employees.
-
All without the need for external consultants.
However, it's only natural to question the legitimacy of such bold claims. What rational executive wouldn't?
Rest assured, we can substantiate our assertions with strong credentials and ample evidence...
We have successfully applied these smart cost-cutting strategies in 10 Different Industries to generate
$1.02 Billion in Savings!
Just to provide some context, the smart cost-cutting program has been effectively applied to...
Achieved a 300% increase in EBITDA for a Consumer Goods company, raising it from $5 million to $20 million through a $15 million cost-cutting strategy. (Note: The actual figure was $25 million, but $10 million was reinvested in marketing and manufacturing capabilities to support future sales growth.)
Realized $145 million in cost savings within a six-month period for a Multinational Pharmaceutical company.
Transformed a previously unprofitable Food Manufacturing company into a highly successful enterprise, generating $42 million through intelligent cost-cutting. Three years later, the company's EBITDA has grown to $65 million and is on track to reach $100 million.
Delivered $200 million in cost reductions for an End-to-End Petroleum company within just 12 months, leading to an astonished response from the Chairman.
Halved the overall costs of a Financial Services company from $50 million to $25 million, achieved through the implementation of two straightforward initiatives.
Significantly reduced costs by $40 million for a Heavy Machinery company in a mere 12 weeks, demonstrating the efficacy of the approach even in unconventional industries.
Assisted a global Apparel and Footwear industry leader in saving $45 million, ensuring its competitiveness in a fiercely competitive fashion market.
Slashed operational costs by $60 million for a major Mining company, highlighting the program's success even within large and highly efficient organizations.
Successfully reduced spending by $400 million while maintaining all strategic priorities for a National Government, illustrating that a balanced budget and strategic initiatives can coexist.
Streamlined operational costs by $50 million for a Thread Manufacturing company, a crucial endeavor in the cost-sensitive commodity market.
Below, we present a selection of case studies (slide from left to right):
As demonstrated by the case studies, this strategic cost-cutting program is effective across various industries, spanning both the private and public sectors.
It has been implemented and battle-tested within a diverse range of businesses, including large corporations with multi-billion dollar turnovers, medium-sized enterprises with hundreds of millions of dollars in revenue, and small businesses with tens of millions of dollars in annual turnover.
In essence, this strategic cost-cutting program is proven to be the most effective means of increasing profitability that I have encountered...
For this strategic cost-cutting program can Substantially Reduce Costs and Dramatically Improve Boost Profits, all while Enhancing Your Competitive Edge!
Furthermore, I'm extending an offer that any prudent businessperson would find compelling: a risk-free trial.
Here's how it works:
1. Enroll in the course and acquire knowledge of this strategic cost-cutting program.
2. Implement the program within your organization.
3. If you do not achieve any cost savings, you can activate our no-question-asked money-back guarantee.
This means that, in the unlikely event of failing to realize cost reductions, you won't incur any financial loss.
Consider it this way: if the course doesn't deliver the expected results, you won't be charged a single cent. Zero financial risk on your part.
Moreover, if the course delivers the anticipated impact (which is highly likely), you won't have to incur any expenses.
Because every dollar you invest will be covered by the additional cost-saving gains you wouldn't have achieved without taking this course.
You might be contemplating the potential advantages of undertaking an online course, even if it comes with a risk-free guarantee.
We firmly believe that such a course is advantageous. The rationale behind this belief is clear:
If you're similar to the majority of executives, you may have already pursued multiple cost-reduction strategies that have proven to be unsuccessful...
At this point in your career, you might have encountered Ineffective Consultants, Inexperienced Gurus, and Irrelevant Coaches.
These individuals claim to be capable of cost-cutting assistance, but their approach often proves detrimental to your company and fails to deliver sustainable results.
I trust you are familiar with such service providers...
Type #1: Ineffective Consultants
These consultants frequently introduce the most recent and fashionable management theories. Relying on many trendy buzzwords and meticulously crafted PowerPoint presentations, they often recommend significant layoffs.
However, these recommendations are made without careful consideration of your unique business circumstances or your authentic competitive advantages. Furthermore, they display limited concern for the potential negative consequences and the feasibility of their recommendations.
After all, whether their recommendations yield positive outcomes or not, they still receive their fees and swiftly transition to another client. Meanwhile, you are left to manage the aftermath of the mess created by these consultants.
Type #2: Inexperienced Gurus
In a world where many individuals can self-proclaim themselves as experts, gurus, or sages, a significant portion of these self-proclaimed authorities raises concerns akin to that of unscrupulous car salespeople.
They often label themselves as 'business experts,' despite possessing limited practical business experience. Their path to recognition involves the payment of publishing companies to ghostwrite and publish books on their behalf, the purchase of awards and accolades, paying media outlets for interviews and features, and paying for invitations to speak at universities.
Superficially, they may appear to be experts, but in reality, their expertise resembles buying a black belt from a martial arts store and then claiming proficiency in Brazilian Jiu-Jitsu.
Type #3: Irrelevant Coaches
These individuals are known for promoting seemingly appealing yet irrelevant advice as panaceas for all problems, e.g., positive thinking, servant leadership, and 'fake it until you make it.'
But the harsh reality is that nothing can replace real, practical skill:
-
When your company is experiencing a significant financial drain, the immediate requirement isn't positive thinking, but rather a swift and systematic approach to cost reduction.
-
When embarking on an aggressive cost-cutting initiative within your organization, the tenets of servant leadership are actually counter-productive.
-
Moreover, without possessing essential cost-cutting skills, no amount of 'faking it' will lead to success.
* * *
So, instead of investing your time and resources while placing your trust in these individuals, it is far more advantageous to acquire the invaluable skill of cost-cutting yourself.
Because an executive who lacks cost-cutting expertise and relies on consultants to do it for him/her is akin to a blind person traversing a hazardous minefield while being guided remotely by random experts who aren't exposed to the risks.
Only by acquiring strategic cost-cutting skills directly, you can liberate yourself from reliance on consultants to develop cost-saving initiatives.
Armed with your own knowledge, you can design more effective cost-cutting programs and implement them with greater efficiency.
Another notable advantage of personally mastering this skill is its portability. You can then apply your learned expertise in various settings, including in new companies or your other future endeavors.
This philosophy is akin to the proverb: 'Buy a Fish, and You Feed Yourself for a Day. Learn to Fish, and You Feed Yourself for a Lifetime.'
***
In contrast to the practices of many other consultants who closely safeguard their trade secrets and methodologies, I hold the belief in sharing knowledge. This commitment has inspired me to encapsulate my smart cost-cutting methodology within an easily accessible online course. This decision is also driven by three additional reasons:
First, my consulting service has reached full capacity. Consequently, there's no drawback in sharing these methodologies.
Secondly, many businesses, especially smaller ones, may encounter budget constraints that render my consulting services financially unfeasible, given the premium fees associated with my expertise. Nonetheless, they can gain access to this cost-effective course and initiate substantial savings.
Thirdly, I humbly acknowledge that I was fortunate to have had the opportunity to develop and refine my cost-cutting skills through experiences at esteemed institutions such as McKinsey, BCG, LBS, MIT, and numerous other global corporations. I believe it is my duty to contribute to society by disseminating these methodologies. The potential positive impact of such knowledge-sharing could be genuinely significant.
By applying the knowledge and skills acquired from the course, course participants can successfully achieve cost savings ranging from 20% to 50% within the span of 6 to 24 months.
These smart cost-cutting strategies have been rigorously tested and proven in the real-world, spanning 10 diverse industries, with an outstanding EBITDA impact of $1.02 billion.
However, we understand the importance of tangible results. That's why we extend our money-back guarantee, with no questions asked, that can be invoked at any time.
Successful Cost Cutting is never about Magic Tricks, Silver Bullets, Crossed Fingers, or Hope and Pray!
It's about having predictable and reliable strategies for cost-cutting.
This smart cost-cutting course encompasses a treasure trove of proven methodologies and tactics, many of which elude most turnaround consultants.
These cost-cutting strategies have enabled my clients to realize significant cost reductions, attain strategic fitness, and outmaneuver even the most formidable competitors.
For instance, within this course, you will gain insights into...
the strategies for reducing costs and achieving a minimum of 20-50% savings!
1. how to reduce costs while accelerating growth and motivating your employees. (the opposite of what most have been told!)
2. how to set the optimal cost reduction goals, i.e., financial savings targets and timelines. (not the usual 'finger in the air' method)
3. how to identify the unique qualities that differentiate your business from others, that need to be safeguarded/reinforced. (most cost-cutting programs ignore this!)
4. how to select the levers to optimize your cost structure and unlock funds, allowing for profit growth or reinvestment in your competitive edge.
5. how to streamline your portfolio strategically. (skipping this is a mistake that costs a fortune!)
6. how to implement zero-based budgets by ensuring that every spending is justified. (especially important when your cost structure is higher than the competition.)
7. how to revamp your company's operating model by redefining the division of roles and decision-making authorities. (most consultants don't do this because they focus on cost reduction, never designing for growth.)
8. how to identify the optimal outsourcing solutions for your business. (this can reduce your costs by up to 50% while keeping the same service level!)
9. how to capture the benefits of optimizing your footprint. (even if you do nothing else, this single initiative can save you 10-20% of your costs.)
10. how to ensure process excellence, to drive greater efficacy and efficiency. (most companies ignore this: imagine the impact when you do it.)
11. how to craft the optimal spans and layers, that result in a flatter hierarchy and decreased management overhead. (not the usual "simplistic" boxes and lines approach!)
12. how to use supplier management to enhance your company's direct and indirect material spending. (easily save 15% of your costs just by managing your suppliers better)
13. how to leverage digitalization, to streamline your operations. (this could dramatically increase your efficiency and profitability!)
14. how to motivate your people during a transformative cost-reduction program. (typical consultants rarely care as they will leave soon and don't have to deal with it.)
15. how to manage a cost-cutting program efficiently and ensure a lasting impact. You will know how to mobilize, scale, and sustain the cost-cutting impacts.
In this course, you will acquire a distinctive cost-cutting approach that, unlike the methods commonly employed by consulting firms, is characterized by a strategy-driven and results-oriented nature. It provides you with a competitive advantage that may prove challenging for other companies to rival.
This course has the potential to deliver multi-million dollar impacts, and if it doesn't, you won't be charged a single cent.
See you in the course.
If you have any questions regarding this course, please feel free to email them to me at Marvilano@Marvilano.com.
FAQ
1. Why do I need to join the course?
-
It'll save you millions of dollars in cost-cutting.
-
It's significantly cheaper than hiring a turnaround consultant.
- Cost-cutting is a highly-sought-after and highly-valuable skill to have. You can apply it many times over your career across multiple companies. You can even become one of those high-charging turnaround consultants.
2. Will it work for me?
-
The materials have been developed based on my experience for the last 20 years, both as a consultant (who designs cost-cutting programs) and as an internal leader (who implements cost-cutting programs) in various multi-billion-dollar organizations.
-
The approach is truly battle-tested. It's not some theoretical materials written by business school professors. This is an actual field manual by someone who delivers cost-cutting day-in, day-out.
-
I'm so confident it'll work for you that I'm willing to offer a guarantee. Anytime you want, you can email me and I will refund you every cent you've paid. No questions asked.
3. How long is the course?
-
I designed this course with practicality in mind. Instead of a hundred hours of repeating materials, I compressed everything into a total of 8 hours only. I know your time is precious. I've tried to make it as compressed as possible, but I can't make it shorter without sacrificing the quality.
-
I hope you'll agree with me that learning the highly-sought-after cost-cutting skills should be one of our most important priority agenda. The impact on your company will be tremendous.
-
Even if you hire external consultants, you and your people still need to invest much time to brief them and bring them up to speed. Often, it's much, much faster to simply upskill yourself/your people in cost-cutting. You'll bypass a lot of painful and useless meetings.
4. Are there any supplementary advantages offered beyond the course?
-
As a valued course member, you'll enjoy lifetime access to our exclusive Smart Cost-Cutting Group, personally moderated by me. This is your space to ask questions, engage in discussions with fellow members, and continue your cost-cutting journey. Your learning doesn't end with the course – it's a lifetime investment in your financial success!
-
Additionally, as a valued course member, you have the privilege of reaching out to me directly via email for personalized and confidential discussions regarding any specific questions or concerns you may have. I'm here to support you every step of the way.
-
You'll have lifetime access to the course material, ensuring you can revisit and reinforce your cost-cutting skills whenever needed. And stay informed with the latest cost-cutting strategies and resources as I continue to share valuable insights and updates with our members.
5. I prefer a "do it for me" approach. Can you assist with this?
-
Yes, I do offer a profit-sharing model for companies larger than $100m in revenues. Please contact me at marvilano@marvilano.com, so that we can discuss the details.
-
If you are a smaller company, I can introduce you to some trusted cost-cutting experts who handle smaller companies.