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OUR #1 INTERNATIONAL BEST-SELLER

This practical strategy manual is for an ambitious business leader hungry for success. Unlike other strategy books, it teaches you how to cook a winning strategy (based on the principles of winning), instead of merely following recipes (i.e., not framework-based).

"This book is a must-read if you are looking to leverage your abilities and get to the next level."

- Writer Digest's Book Award 2022 -

IT IS A STARTLING FACT THAT...

Over 98% of strategies are ineffective!

Fortunately, we have a SOLUTION at hand!

Discover the proven methodology used by a distinguished Strategy Specialist, ex-McKinsey and ex-BCG, on how to craft a successful strategy using straightforward principles.

"Each and every organization deserves to achieve success... The pivotal inquiry is, "How do we achieve victory?"

Esteemed Business Executive,

 

Are you dissatisfied with ineffective strategies?

As a savvy leader, you recognize the paramount importance of strategy in maximizing your chances of success.

As a seasoned executive, you understand that in order to attain your loftiest aspirations, a well-crafted strategy is imperative!

However, concurrently, you have grown weary of strategic approaches!

 

Developing strategies requires a significant investment of resources, including effort, capital, and time.

 

However, their performance fails to yield desired outcomes...

 

They simply waste your time and effort!

Rest assured that you are not the only one.

We must acknowledge that ineffective strategies are pervasive in the business landscape...

 

  • According to BoardView, it is imperative to acknowledge that a staggering 98% of companies are unable to achieve their strategic goals due to an ineffective strategy.

  • According to Bain & Company, a significant majority of CEOs believe that 97% of strategic planning initiatives are unproductive and deplete the company's vital resources.

  • According to Forbes, "Strategic planning is dead!" because most strategic planning is ineffective.

  • According to Michael Porter, a majority of companies fail to comprehend the actual essence of strategy and, consequently, end up making incorrect strategic decisions.

 

  • According to The Performance Factory, a substantial proportion of financial potential is lost by most strategies at a rate of 40-60%.

In other words, effective strategies are a scarce commodity in the business world!

Although unacceptable, this fact is truly one of life's greatest irony: Despite the utmost importance of strategy, ineffective strategies are outrageously pervasive, while effective strategies are truly rare...

So, how do you ensure that your goals and business are not undermined by ineffective strategy?

Esteemed Business Executive,

I share your frustration with ineffective strategies...

It is indeed frustrating to have a strategy that fails to yield desired outcomes.

Throughout my extensive 20-year career spanning various industries and locations, including my tenure as a consultant at both McKinsey and BCG, I have encountered numerous ineffective strategies...

In terms of results, they are disappointing, exhausting, and dreadful.

From a process standpoint, they are highly detrimental, draining valuable energy and causing significant harm.

 

However, I have also encountered numerous effective strategies...

 

In terms of results, they are highly satisfactory, electrifying, and absolutely fabulous.
 
From a process standpoint, these activities are highly rewarding, invigorating, and enjoyable.

 

As expected, the experiential disparities are significant.

 

Therefore, you must strive for an effective strategy and refuse to accept anything less.

 

But, how do you ensure that you have an effective strategy in the first place?

 

I have a practical solution...

As a result of my dissatisfaction with ineffective strategies, I have committed myself to a rigorous analysis of the characteristics that render a strategy ineffective...

...as well as the key factors that determine the effectiveness of a strategy.

Fortunately, during my successful tenure at prestigious organizations such as McKinsey & Company, The Boston Consulting Group, London Business School, MIT Sloan School of Management, Coats Group, BHL, and Ferrero Group...

 

...I have gained valuable insights which have helped me successfully deliver multi-million dollar impacts through effective strategies, i.e.,

the key to effective strategy lies in the fundamental principles!

Yes, throughout my career, I have discovered a concise and enduring set of guiding principles that encapsulate the key elements of effective strategies...

...that I refer to as the G.O.S.P.E.L of Winning Strategy.


As a seasoned professional strategist, I have had the privilege of working on numerous strategy projects.

 

This gave me the opportunity to put these principles into action on various real-world strategic issues and rigorously test them. 

 

The key takeaway from all of these rigorous tests is that...

You can create an effective strategy, not through extravagant measures, but by adhering to a few fundamental principles.

I have encapsulated these fundamental principles in my book, The G.O.S.P.E.L. of Strategy.

Adhering to these fundamental principles shall result in effective strategies and prevent ineffective strategies.

Why must you acquire a comprehensive understanding of these fundamental principles of strategy?

These fundamental principles are easily comprehensible, readily implementable, and effortlessly maintainable.
 
However, they exhibit a high leve
l of effectiveness.

Therefore, the formula for success becomes remarkably straightforward:

  1. Familiarise yourself with the fundamental principles of effective strategy.

  2. Ensure a steadfast adherence to these principles.

  3. Witness the successful outcome.

Stated differently...

The implementation of these principles yields numerous significant benefits!

They will help you to:

Understand the big picture of Strategy

  1. You’ll know what makes an effective strategy;

  2. You won’t be confused with hundreds of strategy frameworks, concepts, and theories out there; and

  3. You’ll know which strategy tool to use for when.

Avoid strategic failures, such as

  1. Wandering aimlessly without direction;

  2. Missing the big opportunities;

  3. Creating strategies that won’t work;

  4. Lacking unidirectional plans;

  5. Struggling with messy implementation;

  6. Being blindsided by changes and poor performance.

Know how to recognize ineffective strategies from miles ahead

  1. You won’t waste your time with the losing strategies anymore;

  2. Strategic failures won’t hound you;

  3. You won’t be confused by strategy recommendations from others; and

  4. You’ll be able to decide which strategy recommendation is the best for you.

Know how to execute a strategy smoothly

  1. You won’t miss the crucial step that will make your strategy implementation an operational nightmare;

  2. You’ll increase your likelihood of smooth and successful implementation by paying attention to the five basics of execution; and

  3. You’ll avoid mistakes that make a good strategy fails to deliver results.

Achieve mastery in strategic thinking

  1. You’ll find strategy not only easy but also fun;

  2. You’ll feel more competent and confident;

  3. You’ll consistently deliver effective strategies from time to time;

  4. You’ll gain a reputation in your company and industry as the go-to-guy and a solid leader;

  5. You’ll help your organization create positive impacts on society;

  6. You’ll become a popular and widely respected business leader; and

  7. Your people will look at you with respect. You are, after all, a rare kind of leader, i.e., the business leader who delivers results consistently!

Achieve your strategic goals

  1. You’ll rise above your obstacles and challenges;

  2. You’ll significantly increase your odds of success;

  3. You’ll attain your desired objectives; and

  4. You’ll emerge as the victor.

Acquire Your Copy Immediately...

The G.O.S.P.E.L. of Strategy provides an in-depth primer that helps you steer clear of ineffective strategies and deliver effective ones.

Its focus is on the overarching big picture of strategy, revealing the key secrets to achieving an effective strategy.

Therefore, unlike other strategy books, it doesn’t focus on narrow tools and frameworks...

Nor does it focus on the latest hypes and fleeting trends.

Instead, it centers around fundamental and timeless principles that can be applied repeatedly to deliver effective strategies.

Therefore, this book is an essential read for an  ambitious Business Executive who wants to win!

The GOSPEL of Strategy

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"This book is a must-read if you are looking to leverage your abilities and get to the next level."

 

"An important insight in this book is teaching the reader how to leverage your strengths creatively, which is an often overlooked aspect of strategy."

- Writer Digest's Book Award 2022 -

Writer Digest.jpg

Praises for The G.O.S.P.E.L. of Strategy

I love this book!

It makes strategy very clear.

SARANJIT SANGAR,

Managing Director, Upwork

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